Working closely with the OnePlus product team, we developed the lead campaign creative and produced the hero video to launch the OnePlus Nord CE 3 Lite 5G handset in India, North America and Europe.
The campaign centred around the brand’s affordable smartphone (nicknamed Larry) – very much punching above its weight, giving the consumer more bang for their buck. Larger screen, larger camera, larger battery, and larger RAM – so, we naturally gravitated towards a creative direction built around the notion of a ‘Larger Than Life’ handset.
And what better way to do this than having a 1950s B-Movie inspired giant handset, if not quite rampaging, then at least striding through a miniature toy-town of amazed onlookers, all having their grey, uninspired lives re-energized by the power of the colossal Larry phone.
This was all about introducing a youthful, fun and colourful product into the market, through not just a hero narrative film but also across a wide array of lifestyle and product imagery, which were used as lead marketing assets. Directed by Jake Dypka with all post and VFX done by the Agile Studio team, the project was a huge success, helping drive a key product launch across multiple territories.
Larger screen, larger camera, larger battery, and larger RAM – so, we naturally gravitated towards a creative direction built around the notion of a ‘Larger than Life’ handset.
