We were initially briefed to create a product film for Adidas’ Ultraboost Running range – with further creative development, we helped shape the concept into something closer to a motivational Public Service Announcement.
“Stop scrolling, start living.”
The idea was to challenge one of the key day-to-day issues that disrupt young peoples’ mental health: “doom scrolling” (i.e burnout from overusing digital devices). We wanted to encourage people to get out there, touch grass and get moving.
The video featured maximal 3d zombies avatars, metaverse beaches, giant doughnuts and rainbow wings. 🌈 We threw the digital kitchen sink at this one for Director Charlie Robins and the team at Adidas Running and Global Brand Comms – and on point to provide slick motion design, 3D animation, compositing and even an animated troublemaking goose, bringing the campaign vividly to life.
The idea was to challenge one of the key day-to-day issues that disrupt young peoples’ mental health: “doom scrolling”
