John Lewis @ Christmas
Online campaign for Twitter, directed by Louis Bhose. John Lewis – the REAL John Lewis, an American lecturer famed for being mistaken for the British retailer of the same name – is the star of our fun Christmas campaign for Twitter UK. We travelled all the way to Virginia to hang out with Mr Lewis, who has owned the handle @JohnLewis since 2007, and receives thousands of tweets from people who incorrectly think they are contacting the department store. We captured his’ witty responses, added a musical performance and hopefully helped cement his legend.