A visually disruptive, integrated campaign for America’s leading Mochi ice cream brand, My Mochi.
Our brief was to produce a TVC and assets for billboards and wider 360 digital marketing. We set out to create a coherent visual world that reflected the product’s irreverent, tactile, “squishy” profile, as well as the range of vibrant flavours – unified by the concept of “melting your mouth’s mind”.
Agile’s very own Jamie Whitby worked with CGI character designer YONK to create a family of gooey, melty characters that brought our protagonist’s taste trip vividly to life.
The colourful, visceral campaign was a hit, helping My Mochi consolidate their foothold in America and drive international expansion.
