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A spooktacular TVC Commercial for Lidl's Halloween campaign

Directed by
David Horsburgh

David Horsburgh

What we did


A spook-tacular campaign for Lidl’s 2018 Monster Market range of Halloween products. We illustrated and built a full suite of animated 3d characters before compositing them into live action plates of the Lidl store so they could fill their un-dead boots.

Alongside we also produced a range of 50 social assets and animations to expand the world wider.

Take a look behind the scenes

As part of our production we designed and built a whole family of spooky characters from scratch in Autodesk Maya. These characters were used both in the TVC ad as well as in store and as part of a social media online takeover.

Here is a breakdown of how we built some of our 3d shots.
Behind the scenes
This is how we set up the shot in the location
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