Lidl
A spooktacular TVC Commercial for Lidl's Halloween campaign - Directed by DAVID HORSBURGH
A spook-tacular campaign for Lidl’s 2018 Monster Market range of Halloween products. We illustrated and built a full suite of animated 3d characters before compositing them into live action plates of the Lidl store so they could fill their un-dead boots.
Alongside we also produced a range of 50 social assets and animations to expand the world wider.
Take a look behind the scenes
As part of our production we designed and built a whole family of spooky characters from scratch in Autodesk Maya. These characters were used both in the TVC ad as well as in store and as part of a social media online takeover.
Here is a breakdown of how we built some of our 3d shots.
Behind the scenes
This is how we set up the shot in the location
