Adidas Football & Lionel Messi
15 years ofJoy
We teamed up with our friends at We Are Social to help Adidas celebrate their 15 year partnership with Lionel Messi. The film was launched as a reactive piece to celebrate the moment Messi won the Copa America with Argentina, an achievement he has been waiting his entire career to accomplish.
Directed by Doug Stewart, we cut together game footage, home videos, and archive Adidas commercials in an edit that seamlessly links different moments of Messi’s career together, and threads it into a narrative that celebrates what he gives to football, and the joy it gives him back.
