My Mochi

Melt Your Mouth’s Mind

VFX & Animation DIRECTED BY: Jamie Whitby

A visually disruptive, integrated campaign for America’s leading Mochi ice cream brand, My Mochi.

Our brief was to produce a TVC and assets for billboards and wider 360 digital marketing. We set out to create a coherent visual world that reflected the product’s irreverent, tactile, “squishy” profile, as well as the range of vibrant flavours – unified by the concept of “melting your mouth’s mind”. 

Agile’s very own Jamie Whitby worked with CGI character designer YONK to create a family of gooey, melty characters that brought our protagonist’s taste trip vividly to life. 

MyMochi with Agile Studio

The colourful, visceral campaign was a hit, helping My Mochi consolidate their foothold in America and drive international expansion.

MyMochi Melt Your Mouth's Mind - Agile Studio