“Having time with these athletes allowed us to properly explore the full spectrum of their discipline – the ups and downs. Our aim was to talk about the hard work the punters don’t see. The hours of making the choice to get up and keep going.” – Sam Taylor
On the studio front, we created CGI phones for the end frames of spots to recreate Oppo’s new Find N2 Flip model in photorealistic CGI before animating it, lighting, rendering and compositing.
We wanted these spots to end with a seamless transition to the folding phone so that as you watch the film, it pulls back to reveal you’ve been viewing it on the phone’s immersive cover screen the whole time. Right before it flips and twists to land in it’s final lock up.